Ways To Gauge Your Website Visitors
It is better when maintaining a site to have a couple of methods of monitoring your visitors if potential. If you are blogging with WordPress then there are plugins for example WP Stats that do a brilliant job and Google’s Analytics package will provide in excess of enough information for you to be ploughing through all day long.
Installing Google Analytics
Getting started with one, or both, of these is easy. For Google Analytics, sign up for a Google Acount (if you haven’t already done so) and then sign up to the Analytics service, giving your site address. You are then given a snippet of code which you cut and paste into your web site.
It is best if this code is pasted late into the code on the page, typically only above the closing html tag. This way if it is slow loading, as it often seems to be, the entire page is not affected. Once inserted, stats should update every night to include the previous day’s statistics.
Traffic Statistics For WordPress
For WordPress websites download the WP Stats plugin, activate it and enter your WordPress API. Ensure that that the footer of your website includes the required wp_footer() code and then immediately start recording and displaying statistics. One of the amazing features of this tool is that it does not store the data on your database, thus saving you space.
Why Employ A Backup?
But, why should you use two package? Well in short, for confidence. If you merely use one and one day it is showing a reduction or a huge increase in traffic, you will want to make certain these figures are correct and it is not, instead, an error with the reporting.
So having another source of traffic monitoring is a extraordinary help and will put your mind at rest. The backup package does not need to be anything too complicated. If you are using Google Adsense and that is on every page, then that also will give you a good indication of what patterns or website traffic you are experiencing daily.
What Should You Do With The Data?
So, now you have your statistics, what do you do with them? Well for a start, watch for the general visitors trend. Is your web site traffic increasing, decreasing or level?
How are people finding your site? Are there key sites that are referring you traffic or search terms that send you stacks of visitors? If so, is there anything that you could do to improve the position? Such as, if a keyword phrase sends loads of visitors from a certain search engine, but you are listed 3rd in the results, might you do the work required to get you to 2nd or even 1st?
Look also at what your traffic are looking at – which pages they are seeing the most. It could be worth, if certain pages prove popular, making sure that these are simple to find for future visitors.
If you want to know more about finding website visitors, call over to our website to learn more about free website promotion There you will find load more ideas or you can read more of our website promotion services if you prefer.
Written by Keith Lunt
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Posted by Tex on July 9th, 2010 :: Filed under Targetd Web Traffic
Tags :: analysing website traffic

