Do you want to discover how you can Increase Site Traffic to your websites? If you have been struggling to obtain specific site visitors to your site you might need to tweak your Search engine optimization efforts to lay a much better foundation for success. If you lack a strong onsite Search engine optimization foundation, you’ll risk not getting nearly as a lot benefit from your backlink building efforts. In Sean Donohoe’s latest video instruction series he starts off with a few from the basics that require to be optimized prior to supercharging your Search engine optimization efforts to obtain much more Google traffic. Here are a few basics that Sean covers in this outstanding instruction series to assist you to increase traffic.

Helpful Seo Tools to Analyze Traffic

Among the first things you’ll discover Increase Web Traffic is which browser plugins to utilize in Firefox to truly give you a great advantage when analyzing your competition. Take a good look at exactly where they are getting their backlinks, too as their exact keywords that they’re targeting on each page. These are free plugins and once you’ve them installed the video training will show you how to utilize them and what all the different functions do to help you tweak your Search engine optimization to improve website visitors with laser specific visitors. Should you wish to rank high on page 1 within the search engines you truly need to know what you’re up against and what your competition is performing. By merely keeping a close eye on your competitors you are able to see precisely what they are up to and you are able to mimic some of the points they are performing to improve visitors.

Increase Visitors with Focused Keyword Study

Among the biggest mistakes most web marketers make early in their career is picking the wrong key phrases. At very first it might seem like a great idea to try to get the key phrases with the most traffic, but chances are it’s a highly competitive term and your Search engine optimization efforts are going to take more time. The time it takes to obtain a highly competitive keyword up in the rankings is really a time where you aren’t going to see a lot cash if any coming in. Most internet marketers drop out of the race before making their very first dollar. FireStorm Search engine optimization will teach you how to do laser targeted keyword study so that you can pick terms which will get you free traffic a lot quicker. The other excellent thing is the fact that it teaches you to do this with all the free Adwords and Google Search tools.

Increase Specific Traffic

Targeted web visitors converts into sales at a much greater rate than broad research term visitors. What this means to you is that you can actually get less visitors than you think you require to increase your sales and make much better conversions . Using the keyword research strategies in the Firestorm Search engine optimization video series you will literally be capable to pick keywords that you can rank for quickly, turning into money right away. When you make cash in the begin it motivates you to continue forward. Become a pro with simple market research and keyword funneling techniques that you could use to improve traffic.

Internal Search engine optimization to Improve Website Visitors

Internal Seo has been greatly overlooked by many web marketers obsessed with backlink creating. There’s no doubt that incoming links are one of the biggest factors in determining search motor ranking, but what numerous individuals do not know is that the internal linking strategy on their own website can give an enormous boost to their overall traffic.

WordPress Search engine optimization Plugins

FireStorm Seo covers a number of very easy to use internal linking strategies using plugins for WordPress that are designed with Seo in mind. By merely adding some of these plugins your website will start to develop an internal linking technique automatically without having to put any effort into thinking about which page ought to link to where. The research engine optimization methods taught in Firestorm Search engine optimization will help you to configure the ultimate WordPress blog. If you have ever wondered what they optimal settings are for All in 1 Seo, Google Sitemaps, or Meta Robots you’ll find them thoroughly explained to ensure that you can put them on probably the most optimal Seo settings to improve visitors.

In part two I’ll cover the truly cool stuff that FireStorm Search engine optimization has to provide. I’m talking about super high powered ninja traffic building methods that are not only cool, but also fun to use and merely to deploy to help you improve traffic.

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Posted by Tex on July 16th, 2010 :: Filed under Search Engine Web Traffic
Tags :: Free Website Traffic, increase traffic, Increase Web Traffic, seo, technology

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Direct Search engine optimization or SEO is the easiest solution to channel targeted people to your website. To get all the pro’s of a well optimized website will yield lots of Logical SEO revenues for the affiliate. However, to get the best out of your site might cost you hundreds of euro’s if you don’t have the correct information in this area.

But to give you the clues, you can actually get information on low cost even free instant SEO anywhere on the Internet. But only several sites really show you how to work out an affordable Effective search engine optimization project. And those few that really give adequate info include this article.

A. Generate or get your hands on content than contain your carefully picked Keywords

Acquiring high quality and keyword-rich articles is one great way to get your Internet business more in the picture than ever. It’s either you write your own content or you acquire them from article directories that allow you to publish these articles on your website only when you keep the resource box in tact. Just don’t fill your articles with keywords that even idiots would get tired of reading them. The readability and quality of your content will still be the basis of whether your unique traffic will make a re-visit to your website or not.

B. Trade links

A Direct cheap SEO tool that can get you direct traffic is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this proven method could even cost you nothing at all. Just do a quick google search on your high paying keywords and search for the websites which are relevant to trade links with. Send a request to the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual lift of your page ranking using this way of getting your website optimized.

C. Create a logical sitemap

Creating a logical site structure is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

D. Easy to remember Domain Name with your keyword(s) in it

What else will make your target traffic recall your website then by attaining a very catchy domain name. Something sweet and short will prove to be very effective regarding to Instant Search engine optimization or SEO.

Registering your domain name is not for free. Therefore it is important to find a correct domain name,so do some research on it. The best domain name will be catchy and contain one or more of your keywords.

Be creative.

E. Use the free SEO Tools available on the net

To get a lot of targeted readers you need to focus on a couple of well picked keywords. To investigate on those keywords will cost you a lot of time and effort. There are some tools available on the world wide web that will help you in attaining the correct keywords. For instance try the free adwords keyword tool: just do a google search on these terms. With this tool you get an analysis of the keywords you fill in. You get lots of alternatives,a traffic estimation and an idea of how many competition there is. If you want to analyse your competitor’s site, you just fill in the sitename and this tool will show you your competitor’s targeted keywords.

Technolgies regarding to Instant SEO are constantly adjusted and developed.

This has a lot of influences on the methods you need to follow to optimize your SEO-efforts. But some standards will remain the same. There are many approaches that can very well bring you on the top ten rankings of Google, Yahoo, Blinq, MSN, … or on any other search engine. Some may cost a lot but there are approaches that can give you the same results at a low price. You even can do a lot of direct SEO by yourself as stated in the above article.

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Posted by Tex on June 12th, 2010 :: Filed under Search Engine Web Traffic
Tags :: direct SEO

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What is the differense in designing for the web and designing for print? Is it the same and goes hand in hand – or is it something that is completely different from each other?

Recently I got an oppertunity to work with a newspaper company with both web and printing material.

The plot – Making a unique design for their printed newspaper and apply it seamless to the web. Is this even possible? Well this is a har question that I had to ask myself before even going into the project. Is there a difference on web and print when i comes to designing. Most would say offcourse there is a difference – but is it really? Yes the webbdesign is mor lively and hopefully more intreractive and the printing is more strict and bound to basic rules, the eye reads from top left and down to bottom right and se shapes before text and so on.

Well when it comes to the web these rules really dont apply that easily but there are still som BIG similarities with the rules.

Its all about catching the eye!

How this is done is pretty different but still the same basic rules based on well known fact and psychology done for hundreds of years.

So what is the psychology behind the design? Well this is where the two differs from each other. In printed design as I mentioned before the eye reads from top left diagonal to down right. In a website the eye scans half the diagonal page meaning the bottom right is a ”dead spot”. What does this tell us? In printed material you are able to put for instance a logotype in the upper corner and the adress in the bottom right corner and be pretty sure that the reader will se the both important elements. In a website the bottom corner is pretty dead as I mentioned, This means you have to put all important information on the upper left side of the website. This is where designing differs. Shapes and forms is a real eye cacher as well as faces and people. And this actually goes for both websites and printed material. Lets say you have a white page with text. What would happen if you in the middle of the page put a big green triangle. Well that answer is pretty simple right. Offcourse the eye would have to look in that box first. In this cas if you put some text inside that green box you can be pretty shure that the reader will see the text inside that green box.

This is just one of plenty psychological mechanisms you can use to make both your print and webbdesign better for the reader/user.

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Posted by Tex on May 28th, 2010 :: Filed under Search Engine Web Traffic
Tags :: webbdesign

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Search engines collect a lot of information from their users, much of which they don’t share with us. Some of it would be pretty interesting to see.

A Yahoo patent application describes some information that many who advertise on search engines would probably enjoy seeing very much, something that Yahoo refers to as a Search Category Commercialization Index (SCCI).

A quick aside, one of the things that I like about looking at patent filings is that they sometimes provide some insights into how search engineers view how search engines work. This one tells us that search ads located above search results are often referred to as “North” ads. Ads displayed below search results are often called “South” ads, and ads shown to the right of search results are “East” ads. A Website Consultant is a good idea if you don’t know what you are doing

Getting back to the search category commercialization index, it isn’t uncommon that search queries are categorized into one or more categories. The author of the patent filing tells us that “this is especially common in search engines that double as Internet directories,” and that “the category or categories often reflect groupings of similar web destinations based on subject matter.”

Imagine if a search engine did provide some details on the effectiveness of categories of search terms used in advertising, to provide advertisers with an idea of current or potential commercialization of those categories of searches.

The Yahoo patent application introduces the idea of a search category commercialization index, which could be calculated by looking at two or more metrics from a group that would consist of:

Number of searches within the category;

Number of searches within the category that result in results pages having sponsored search results;

Number of total advertisers in the category;

Average number of sponsored search listings for results pages in the category

Click-through rate for advertisements in the category;

Share of sponsored search results that are clicked versus other items that are clicked on results pages in the category;

Average price per click on a sponsored search result advertisement; and,

Lifetime value of users who perform searches within the category.

The SCCI could be calculated based on two or more of those metrics and then may be compared to SCCIs for other categories in the search engine.

The patent application is:

Search Category Commercialization Index
Invented by Kavel Patel

Assigned to Yahoo

US Patent Application 20080133498

Published June 5, 2008

Filed December 5, 2006

Another set of insights from this patent filing, maybe more interesting than the use of compass points to describe the locations of ads, was this one:

During the inventive process surrounding the present invention, a significant amount of research was conducted to measure the usage patterns of users performing searchers, and specifically patterns involving their clicks on sponsored search advertisements. In this research, it was unexpectedly discovered that there are several metrics that may be monitored that aid in the determination of how well a category commercializes.

In this research, it was unexpectedly discovered that light users have the best likelihood of clicking on advertising, while searching for certain categories on the search results page. It was also unexpectedly discovered that a significant proportion of light user activity has no coverage.

In other words, it was unexpectedly discovered that a significantly large volume of search queries that resulted in pages with no coverage were potentially the most valuable type of search query. This realization resulted in approaching the problem from a completely new perspective–i.e., from the user perspective and how likely it is for a user’s behavior to turn to eventually reward the advertiser’s choice to advertise in the category by making some purchase.

Looking at Metrics that Could be Included in a Search Category Commercialization Index

Two or more of the following might be used. Of course, there may be others that just aren’t included in this patent filing.

Number of Searches within a Category — There may be a few different ways to measure this. One would involve simply looking at the total number of searches since the category was first created. Another would be to look at the total number of searches over a specific period of time, such as the past 6 months.

Limiting the time period may be helpful when comparing one category against another, since some categories may have been created long before or after others. And, since the tastes of users may change over time, for some categories, newer results may be more relevant. The author tells us:

For example, there may not have been a significant number of searches in the category of “MP3 Players” until iPods were released.

Coverage in a Category — Coverage refers to the number of searches that result in results pages having sponsored search results (i.e. ads based on the search terms). This could be the actual number of searches performed by all users, regardless of duplications. If thousands of searchers looked for “iPod,” which resulted in search pages having sponsored search results, then that would add thousands of positive results to the total number. This metric may also be expressed as a percentage of total searches in the category that resulted in results pages having sponsored search results.

The Amount of North Coverage — The compass points come in useful. These numbers could be included in the Coverage metric above, or may be viewed as a stand alone metric, looking at the number of searches in the category that result in results pages having sponsored search results at the top of the results pages.

Advertiser Participation in a Category — The number of total advertisers in the category. Of course, the more advertisers, the more commercial and competitive a category space is. While looking at these numbers can be helpful in deciding how commercial a category is, if there are a large number of advertisers, it is less likely that a searcher will purchase something from any one of them, because of the large amount of competition.

Average Number of Sponsored Search Listings within a Category — The number of ads typically showing up on a search page in a category.

Average Click-Through Rate for Advertisements in a Category. The click-through rate could be weighted based on the placement of the advertisements, since North advertisements are more likely to have higher click-though rates than South advertisements (interesting, but not surprising). So, this average click-through rate for a category may not be a true average but rather a weighted average with North advertisements having higher relevance.

Share of Sponsored Search Results that are Clicked On Versus Other Items Clicked On — Other items could be natural search results or links to related searches and other areas of the search engine.

Average Price Per Click on Sponsored Search Result Advertisements — We are told that this is a key metric for measuring true commercialization, because the average price per click can vary significantly between categories, such as Entertainment and Finance.

Lifetime value of the searcher — This value could be based on many different criteria. Is the user a long-time searcher, what is their frequency of searches, and do they follow seasonal patterns?

For example, a user who performs the majority of his searches at the end of the calendar year may very well be more valuable to advertisers than a user who spreads the searches out over the year, as it appears that the user may be more likely to be using searches to find items to purchase for Christmas.

Conclusion

Would providing advertisers with more information about how people search and interact with ads, and which categories of searches might provide better advertising opportunities inspire more advertising? It’s possible.

It’s difficult to tell how much information would actually be shared with advertisers, from the description of this Search Category Commercialization Index in the patent filing.

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Posted by Tex on April 1st, 2010 :: Filed under Search Engine Web Traffic
Tags :: Search Advertising Basics

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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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Posted by Tex on October 4th, 2009 :: Filed under Free Web Traffic Training, Increase Web Traffic, Search Engine Traffic, Search Engine Web Traffic, Targeted Web Traffic, seo traffic

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